Packaging a brand into a luxury product requires multiple aspects. Product design, quality, user groups, spokespersons, packaging, etc…
The scarcity of the product. These products are either difficult to buy, or they are not available in time. For example. like Hermès, certain popular products need to be distributed or pre-ordered before they can be purchased. Use a special printing process in the packaging box or design a packaging structure with brand characteristics, packaging color matching, and so on. For example. Tiffany has brought the brand to a higher level by virtue of the unique color matching of the jewelry box.
Hermès packaging set
Although many customers are willing to spend more money on luxury. This does not necessarily mean that you should set aside more budget for the luxury packaging box. More important than the budget, the brand should convey the value of the product and the brand through the packaging box. For example. Add luxurious bronzing and embossing techniques to the packaging box.
Every luxury brand has its own unique brand story. The brand story can not only show the background when starting a business, but also convey the concept and image for customers. If the brand wants to create an environmentally friendly and responsible image. it can work hard on the choice of materials for luxury packaging boxes. Although, paper material has always been the material of choice for environmentally friendly packaging boxes. However, ordinary paper materials are no longer enough to highlight the perfect image of the brand. Now many luxury brands not only pay attention to the types of paper materials. but also pay attention to whether the paper materials are FCS certified and whether they will have a negative impact on the earth’s forests. and many more.
Ralph Lauren garment packaging
The positioning of luxury goods is not only the brand and product. but also should be defined from the perspective of packaging. Considering some of the common features of all the above luxury goods and their high-end packaging boxes can help your brand to better design ideas when designing packaging boxes.