According to a survey in the United States, Color plays a role in influencing 67% of people’s favor towards the goods. Thus, in packaging design, the use of color is very important and then what are the customary colors of Packaging boxes?
1. Non-staple food boxes: bright, light colors have been commonly used. Such as using blue and white to express cleanliness, hygiene and cool, red, orange and yellow to express sweetness, fragrance and freshness, simple and solemn duplex color to express the mellow fragrance and long history of fine wine, etc. They are good for appetite.


2. Cosmetic boxes: Soft intermediate colors are commonly used. For example, peach, pink and light rose are used to express fragrance, gentleness and nobility, and sometimes black is used to express solemnity for male’s cosmetics.
3. Children’s articles boxes: Bright pure or contrasting strong colors are often used to express vividness and liveliness.

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4. Medical boxes: Pure cold and warm colors are commonly used. For example, green and cold gray are used to show tranquility, anti-inflammation and pain relief; warm colors such as red, orange and yellow are used to nourish and excite; black is used to indicate toxicity; red and black is used to indicate severe toxicity.
5. Textile cardboard boxes: the hierarchical relations of black, white and grey are commonly used, and the contrast is sought in the middle; Female’s textiles are mostly made of bright and elegant colors. Packaging color is based on people’s associations and habits of color, and highly exaggerated and changed in order to seek novelty.

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The psychological function of color is complex, and often varies with different countries, regions, nationalities, religious beliefs and so on.
The purpose of color collocation is to express emotions, stimulate visual attention and convey information. Truly excellent packaging boxes must meet these requirements, so it can really play a role in promoting sales and brand promotion.