Chinese lunar New Year is coming, Chinese spirits is a very important wine on the feasts of New Year.While most of Chinese spirits celebration gift boxes are red and yellow color.
Red is the traditional color of China. In Chinese traditional culture, red color is a symbol of happiness and auspiciousness.
During weddings and the Spring Festival, people wear red and decorate houses with red.
Red invitations cards, red greeting cards, red packets(containing money as a gift), red antithetical couplets, red strings can be seen everywhere. Red packaging boxes are very eye-catching. If people receive red gift boxes in the Chinese New Year, it means he get wishes of good luck and happiness.
Yellow in Chinese culture is a symbol of nobility. From the ancient times, yellow represents the central imperial power and the national state. The emperor and royal family all wear yellow to show their noble distinguished identity. Chinese white wine boxes chooses yellow also represents the nobility and high cost.
The yellow and red packaging boxes are popular to store Chinese spirits with consumers.
According to a survey: sixty percent people choose red packaging boxes when gifting wine, eight percent choose yellow packaging boxes, while others don’t care.
Chinese people is accustomed to using red to represent national spirits, the red represents enthusiasm, diligence, energy and love, and yellow represents the nobility, since ancient times, as a “Chinese”, we said we are“yellow”people, not only because of our skin, the more important is the symbolic meaning of yellow.
So affected by traditional culture, sending Chinese spirits in the red and yellow gift boxes also cater to the psychological needs of Chinese people.
