A study by the Massachusetts Institute of Technology found that fonts often affect users’ emotional responses to content. The same goes for the fonts in the product outer packaging. When they are shopping in store, the font print in the gift box will affect the reader’s subconscious perception . And can improve the recognition of the brand and the product. This is why choosing fonts that can convey brand personality and product value. The font is one of the key elements for the success of the packaging box.
The choose font of text
The font in the gift box is one of the visual elements of the box. Different texts of the same gift box can choose different fonts. For example, the logo font of the gift box needs to be easy for users to remember and display in the most visual way. And it needs to be consistent with the brand personality. The product information and brand information are mostly in clear and easy-to-read fonts.
The font & brand
The font of the gift box can improve your brand recognition. Perhaps you may not have notice that the font and typography of the gift box are an important part of the brand identity. In addition to gift boxes, a brand also requires a lot of text and typesetting in emails, documents, and websites. Maintaining the uniformity of fonts and typesetting can also help brand recognition.
The font in the gift box can convey the value and personality of your brand, just like your brand color. Different fonts have many different meanings, and the font of the packaging box also represents the personality of the brand. For example, clean, modern and simple sans-serif fonts can resonate with users in a more modern way.
The font and printing method of the gift box can affect the user’s impression of your brand. because they are an important part of your visual identity. An impressive font can be recognize by users at first glance. For example, “Coca-Cola” and “Disney”, they even creat and register their own fonts as part of their brand identity.
The box font is one of the important ways for users to identify the brand. The brand can choose the font suitable for product packaging box according to the different uses. Further enhance improve brand recognition.
