Most of the cooperation with us is custom-made clothing boxes and gift boxes, but there are very few custom-made socks. Socks belong to the range of daily necessities. It is usually not used for gift giving. Is it really unnecessary to customize a sock box?
Each brand has its own positioning differently, which also determines that the packaging method they choose must be different. It’s like we can hardly imagine that an expensive piece of jewelry will fit in a broken pocket.
For all brands that pursue high-end positioning, a beautiful sock box gives customers a completely different shopping experience. The image of packaging boxes can invisibly change the impression of the product in the mind of the consumer, which is unmatched by a plastic bag.
Sock box is a powerful weapon to avoid similarities and seek differentiation. There are more than a thousand socks brands in the world. If you want to make your brand stand out from the crowd, you need something different. The quality of the socks needs to be known to the consumer before use, so the outer packaging can definitely play a decisive role in the purchase.
The need for customized sock boxes is also related to the pricing of socks. Socks are a product of the volume. As a warming tool, the wear rate is extremely high, which results in a large volume but low price. If the price of the sock itself is low, then customizing a sock box is not necessary.
