In recent years, more and more high-end paper packaging boxes are applied two processes- debossing and embossing.
Now what’s the difference between embossing and debossing: Embossing produces an image which is slightly higher than the surface of the material, while debossing produces an image that’s pressed into the material.

Technique
They are two processes in the printing surface as decoration, it uses the convex mold, under certain pressure, so that the printed substrate plastic deformation, thus the artistic processing on the printed surface.
All kinds of convex graphic and embossing, showing different patterns, has obvious sense of relief printing, enhanced stereo feeling and artistic appeal.

Technique
The characteristics are mainly embodied in the embossing, full color stereoscopic, in a variety of printing, the printing images are good-quality and stable. The plate has long service life. Suitable for mass printing gravure printing. The thin material, such as packaging cartons. But gravure complex high prices, the benzene ink environmental pollution.
These two problems affecting the development. Especially gravure printing reduced mass, the short version also requires cheap copies of a substantial increase in the losing market. Many in gravure printing, do not use ink directly with printing machine pressure embossing, operation method and letterpress printing the same, but the pressure is larger.

Technique
If the quality requirement is high, or the paper is thick, it is very hard to emboss or deboss, the gift packaging boxes can also be switched on by hot pressing, printing machine on the metal bottom slab in current.